Global Currents Online Fundraising Articles & Presentations

ARTICLES

Give Season Strategy - the Foundations. Let the main thing be the main thing. This article goes over how to start a Give Season plan and the tools you'll need to implement this plan.giveseasonstrategy.pdf 

Christmas Comes Early: With the Big Give Season just around the corner, now is the time to start intentionally laying the foundation for your giving strategy. Before you rush into the fun stuff (marketing, images etc) it's key to nail down the foundational stuff that will make your campaign a success. This short article suggests 5 areas to consider before begining your Give Season campaign. planfordecember.pdf

the Facebook Era: A look at the latest Canadian Statistics on Facebook and what they mean for your Non Profit.  thefacebookera.pdf

Global Currents Versus Portal Sites 1gcportalsites.pdf

Portal donation sites have been a great resource to non profits in the past. Today however, messaging, branding, loyalty, and innovation are increasingly important to deepening donor relationships and driving dollars to your cause. This one page article highlights four reasons why non profits would want to consider adding a more comprehensive donation solution to their non profit's fundraising equation.

Head in the Cloud headinthecloud.pdf

Why the US Patriot act is a red herring in the argument against cloud computing. 

Fly Wheel Building flywheelbuilding.pdf

Looks at taking non profits from the realm of “cash injection by fund raiser” closer to the world of building in routine, sustainable systems for generating support. 

Driven To Give driventogive.pdf

Explains why it is so important to keep donors on a page dedicated to your cause. 

Behind the Curtain behind_the_curtain.pdf

Payment Processing 101: your 30 second run down of how the credit card processing world works.

The What Question thewhatquestion.pdf

A look at Canadian statistics for online giving from a lens of “what matters most”.  

PRESENTATIONS

Social Media, Fundraising and You bccapresentationsmall.pdf

BCCA (camping industry) Presentation Global Currents gave to introduce the world of Social Media to the world of fund raising.